Indonesia
Leadership Team

Rajesh Sethuraman is Business Head - ASEAN, Godrej Consumer Products Limited.

Rajesh has 26 years of work experience, the majority of which he has spent at Unilever, leading teams across categories and divisions in South Asia and Sub-Saharan Africa to deliver significant value for the business. He has also worked at Crompton Greaves and Heinz India.

In his last role, Rajesh led the execution of Unilever’s largest digital transformation programme across Asia, Africa and the Middle East; enhancing customer experience, while delivering a simplified, agile, and cost-efficient organisation. The programme future-proofed the company’s core operations through the end-to-end reimagination of processes, technology, and organisation design. It aimed to deliver significant improvement to the bottom-line growth ambition, and enable a focus on growth.

Rajesh has previously led the company’s largest division in Africa – Home Care, and driven a significant portfolio turnaround. The business, which had witnessed a multi-year decline of turnover and profitability, saw a turnaround under his leadership, and delivered sustained top-line growth and margin expansion across several African markets.

Prior to this, Rajesh led the South Asia Laundry brand development agenda, with his team successfully delivering Hindustan Unilever’s biggest innovation of the decade, Surf Excel Easy wash.

Rajesh has an MBA from XLRI Jamshedpur and a Bachelor of Engineering from Coimbatore Institute of Technology. His wife, Shanti, is a keen painter, and they love to travel, especially across the African Savannah. One of their most vivid memories is of admiring the Milky Way galaxy, the rings of Saturn and the moons of Jupiter, under the pitch-black night sky of Sutherland, Africa’s coldest town. Currently, they have their hands full raising two little boys, Rayaan and Yohan, besides being pet parents to their cats, Mia and Loki.

Basuki is Director - Sales, Godrej Consumer Products Indonesia.

Basuki joined Godrej Consumer Products Indonesia in 2017 with nearly 30 years of sales experience. He started his career in the healthcare industry, and then took on various leaderships roles in multiple multi-national FMCG companies.

He has been instrumental in leading a critical go-to-market transformation and making the sales function at Godrej Consumer Products Indonesia more future-ready. This has included crafting a more agile, integrated approach and leveraging technology and analytics for strategic decision-making

Basuki has a Master's in General Management from Institut Pengembangan Manajemen Indonesia (IPMI). He enjoys spending time with his family amidst nature, and experimenting with Indian food.

Cicin Ruruh Winedar is Director - HR, Godrej Consumer Products Indonesia.

Cicin joined Godrej Consumer Products Indonesia in 2016, with nearly two decades of experience across talent management, performance management, organizational development and succession planning.

Her focus is on fostering an inspiring place to work at Godrej Consumer Products Indonesia, with an agile and high-performance culture that attracts and engages some of the best talent. Under her leadership, the business was awarded the ‘Best Employer Brand Award' at Indonesia's 14th Employer Branding Awards in 2019.

Cicin has played a key role in transforming people processes - rewiring the HR structure to be more focused on business partnership, and setting up a centre of expertise and shared HR services. She has also helped reshape the company culture, including establishing ways of working and enabling behaviour shifts.

She has a Postgraduate Master's degree in Psychology from Universitas Gadjah Mada (UGM), Yogyakarta, Indonesia, and is also a certified psychologist. Cicin enjoys spending time alone, watching movies, reading, and being out in the nature with her loved ones.

Kusumawati is Chief Financial Officer - Godrej Consumer Products Indonesia.

After five years of working as an external auditor and consultant with Arthur Andersen (now Ernst & Young), Kusumawati joined the PT Megasari Makmur Group as Financial Controller for its Food business in 1998. Within 18 months, the Group's non-food business was added to her portfolio.

In 2010, Kusumawati was involved in a 6-month project on the divestment of the Megasari Group from its shareholders before it was to be acquired by Godrej Consumer Products. She then led the transformation of the Finance team to ensure its alignment with Godrej's global policies and standard operating procedures.

In 2012, Kusumawati led the implementation of the SAP roll-out, building the corporate information backbone for the company. This project integrated all functions and streamlined operations to facilitate business growth.

In 2017, she took on the role of Chief Financial Officer for Godrej Consumer Products Indonesia. Today, her team comprises around 300 people across functions like Finance, Information Technology, Legal and Internal Audit. Under her leadership, the role of Finance has transformed and team is also currently responsible for driving strategic business partnering.

Kusumawati holds a Bachelor's degree in Accounting from Universitas Padjadjaran, Bandung, Indonesia.

Sandeep Devabakthini is Head - R&D, Godrej Consumer Products Indonesia.

Sandeep joined our team in 2015, with experience working in the Oral Care Analytical team at Colgate Palmolive and as an Analytical Scientist at Wipro.

Since joining us, he has been instrumental in driving innovations across a wide range of products within our Household Insecticides brands such as Goodknight and HIT. His contributions to the development of products like Goodknight Power Active+, Goodknight Gold Flash, and Goodknight Power Shots have been significant.

Sandeep holds a Master’s degree in Pharmacy from Andhra University. He is married to Anuradha, and they have two children – Ishvara Sai and Venkata Shrinika.

In his free time, Sandeep enjoys travelling to new places, nurturing his garden, experimenting with new recipes in the kitchen, and watching cartoons with his kids.

Prateek Choudhary is Head - Business Transformation and Digital, Godrej Consumer Products Indonesia.

He joined our team in 2018 with nearly 12 years of experience in consumer goods and consulting, and has worked with many multinational organisations such as IBM, Changi Airport and Unilever in the past.

With expertise in data systems, he has been instrumental in transforming customer engagement and route-to-market capabilities at Godrej. His focus on unlocking the power of data and data intelligence has proven to be an asset.

Prateek holds a Bachelor’s degree in Computer Science from IIT Bombay.

Atul Tiwari is Head - Product Supply, Godrej Consumer Products Indonesia.

Atul joined our team as a Management Trainee, and in his role worked across geographies, including India, South Africa and Nigeria. He was briefly associated with Procter & Gamble as a start-up leader for a baby care project, where he was responsible for localising production of the Pampers brand in India.

He holds an MBA from IIT SOM in Operations and Finance and a Bachelor’s degree in Electrical Engineering from VNIT, Nagpur. Atul s married to Kamini and has two daughters, Aadya and Anahita.

In his free time, he loves to read biographies and non-fiction books. He is an avid follower of cricket, and also loves playing a range of other sports including badminton, swimming and tennis.

Hilda Kitti is Director - Marketing, Godrej Consumer Products Indonesia.

Hilda brings over 17 years of rich experience in marketing and brand management across the FMCG and tech industries. She leads marketing strategy and execution for Godrej Consumer Products Indonesia’s diverse brand portfolio, with a focus on driving category growth, innovation, and consumer engagement.

She began her career at Johnson & Johnson in 2007 as a Management Trainee and subsequently spent over a decade at Unilever Indonesia and Asia. During her time at Unilever, she led several iconic brands such as Wall’s Paddle Pop, Cornetto, and Vaseline, and also worked on the Global Deodorant Category for developing markets, gaining valuable exposure to cross-market strategy and global brand building.

In 2019, Hilda made a successful transition to the tech sector, joining META (formerly Facebook) as the Head of Marketing for Indonesia and Malaysia. Most recently, she served as Vice President of Marketing at Tokopedia (now part of TikTok Commerce), where she played a key role in crafting innovative, large-scale marketing strategies to engage a diverse and rapidly evolving user base.

Hilda holds a Bachelor's degree in Communication Studies from the University of Indonesia and an MBA in Business Leadership from Institut Teknologi Bandung.

Based in Jakarta, Hilda is a proud wife and mother to an energetic 8-year-old son. She shares her home with three adopted dogs. Outside of work, she is passionate about fitness, and enjoys weightlifting, Pilates, tennis, cycling, and Muay Thai. She loves baking, and is currently experimenting with healthier alternatives to make indulgence a little more balanced.